Traveling Home

The entry of Amazon into the online travel business could have far-reaching consequences, especially for the powerful online travel agency incumbents.

The e-commerce giant’s widely anticipated but as yet unseen move into the industry could give it a baseline $600 million profit on an annual basis.

In addition, Google could see its travel ambitions under threat from a range of tactics that could be deployed by a company that already has 300 million estimated and engaged customers.

These are some of the views of one of the leading finance houses, Morgan Stanley, in a report to investors last week.